What question did this study set out to answer?

The study aims to examine how digital marketing strategies impact customer loyalty.

Digital Marketing Strategy and Its Impact on Consumer Loyalty

View Full Paper

Ask AI

Bookmark

Authors

Qualitative analysis reveals digital marketing enhances customer loyalty, suggesting firms should prioritize digital strategies.

The study aims to examine how digital marketing strategies impact customer loyalty.
Qualitative descriptive approach
Library study method
In-depth analysis of academic sources
Identification of key concepts and causal relationships
Digital marketing strategies significantly contribute to customer loyalty development.
Key dimensions include digital content quality and data-driven personalization.
Customer loyalty includes active engagement and willingness for positive recommendations.

Ni Ketut Oni Widarianti (2026) studied this question.

View Full Paper

Ask AI

Bookmark