What type of study is this?

Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Post-Pandemic Era 2022-2024

View Full Paper

Ask AI

Bookmark

Authors

Associative quantitative analysis shows digital marketing boosts customer loyalty in Indonesia, suggesting effective strategies post-Covid.

Digital marketing strategies significantly enhance customer loyalty, demonstrating a relationship in post-pandemic consumers.
The R Square value of 0.464 indicates that 46.4% of customer loyalty variation can be explained by the model.
Using multiple linear regression and ANOVA, the study reveals significant effects of personalization, engagement, and experience.
Findings highlight the importance of tailored marketing approaches, signaling opportunities for businesses to strengthen loyalty.

Karina et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Associative quantitative analysis shows digital marketing boosts customer loyalty in Indonesia, suggesting effective strategies post-Covid.