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September 10, 2025Asian Journal of Management AnalyticsOpen Access

The Influence of Internal Branding and Perceived Supervisor Support on Turnover Intention Mediated by Work Engagement in Nurses at Rsup Dr. Soeradji Tirtonegoro Klaten

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Authors

JHJackie HaqDADeasy AseantyAPAndreas Wahyu Gunawan Putra

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Overview

Quantitative analysis reveals internal branding improves work engagement in nurses, suggesting lower turnover intention.

Key Points

  • Internal branding reduces turnover intention through increased work engagement among nurses.
  • Results indicate perceived supervisor support does not significantly affect turnover intention indirectly.
  • Analysis utilized statistical methods, including structural equation modeling, with a sample of 120 nurses.
  • Findings underscore the critical role of internal branding in nursing workplace dynamics.

Cite This Study

Haq et al. (2025) studied this question.

synapsesocial.com/papers/68c1bd3254b1d3bfb60ee349https://doi.org/10.55927/ajma.v4i3.15026
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Also Consider

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  5. 5The Influence of Performance Evaluation Satisfaction, Salary Satisfaction, and Supervisor Support on Employee Turnover Intention: The Mediating Role of Work Engagement2024