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September 10, 2025Pamukkale University Journal of Social Sciences Institute

Boycott Tendency vs Ethnocentrism Tendency: Comparison of Both in Terms of Religious Importance Value

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Authors

YYYusuf Ozan YILDIRIMDicle University

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Implication

Quantitative assessment identifies stronger boycott tendencies linked to higher religious importance in Muslim consumers, suggesting tailored marketing strategies.

Key Points

As religious importance grows, both ethnocentric and boycott tendencies increase among Muslim consumers.
Boycott tendencies are significantly stronger than ethnocentrism tendencies, especially at higher levels of religiosity.
The non-random sampling survey involved 294 Muslim respondents, focusing on their purchasing behaviors based on religious values.
Marketers should emphasize corporate social responsibility and transparency to align with the moral values of religious consumers.

Cite This Study

Yusuf Ozan YILDIRIM (2025) studied this question.

synapsesocial.com/papers/68c1bd4254b1d3bfb60eea98 https://doi.org/10.30794/pausbed.1631023

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Implication

Quantitative assessment identifies stronger boycott tendencies linked to higher religious importance in Muslim consumers, suggesting tailored marketing strategies.

Boycott Tendency vs Ethnocentrism Tendency: Comparison of Both in Terms of Religious Importance Value

Discussion

Member takes

Implication

Key Points

Cite This Study

Boycott Tendency vs Ethnocentrism Tendency: Comparison of Both in Terms of Religious Importance Value

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider