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September 10, 2025PERFORMAOpen Access

Pengaruh Online Review, Brand Image, Price, Dan Trust Terhadap Purchase Decision Pada Produk Somethinc

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Authors

GWGraciella Jesselyn WijayaHSHelena Sidharta

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Overview

Quantitative analysis shows that online review and brand image significantly influence purchase decision in Generation Z, suggesting strategies for Somethinc's market position.

Key Points

  • Purchase decision is significantly influenced by online review, brand image, perceived price, and trust.
  • The study analyzed data from 158 Generation Z respondents in Surabaya using SPSS, identifying key variables for purchase behavior.
  • Findings highlight that brand image and trust are critical factors for maintaining a competitive edge in the beauty industry.
  • All tested hypotheses regarding the positive impact of these variables on purchase decision were accepted.

Cite This Study

Wijaya et al. (2025) studied this question.

synapsesocial.com/papers/68c1c22d54b1d3bfb60ef8cfhttps://doi.org/10.37715/performa.v10i1.4950
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry2025
  2. 2Pengaruh Electronic Word of Mouth, Perceived Quality, dan Brand Image terhadap Minat Beli pada Produk Somethinc2025
  3. 3The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product2025
  4. 4PENGARUH INFLUENCER MARKETING, BRAND IMAGE, CUSTOMER TRUST, DAN BUYING INTEREST TERHADAP PURCHASE DECISION PRODUK KECANTIKAN2025 · 2 citations
  5. 5The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare2024 · 1 citations