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September 10, 2025Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi

Pengaruh Electronic Word of Mouth, Perceived Quality, dan Brand Image terhadap Minat Beli pada Produk Somethinc

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Authors

SWSri Hariani Eko WulandariMAMochammad Isa Anshori

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Overview

Quantitative analysis reveals e-WOM and perceived quality positively affect purchase intention, while brand image does not.

Key Points

  • Purchase intention is positively influenced by electronic word of mouth and perceived quality, enhancing sales potential.
  • Brand image did not significantly affect consumer purchasing decisions, indicating a potential area for improvement.
  • Data from 100 students at Trunojoyo University Madura provided insights into consumer behavior with Somethinc products.
  • The analysis used multiple linear regression, showcasing statistical relationships among the studied variables.

Cite This Study

Wulandari et al. (2025) studied this question.

synapsesocial.com/papers/68c1c22d54b1d3bfb60ef55chttps://doi.org/10.61132/rimba.v3i3.1922
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