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September 10, 2025

Research on the Sanxingdui cultural and creative product design based on an AIGC design framework

Puntos clave

AIGC products achieved higher user satisfaction in aesthetics and engagement, marking a significant improvement.
Using Quality Function Deployment, the analysis revealed that AIGC enhances cultural product design effectiveness.
The AIGC framework automates element extraction and design concept generation, increasing creative efficiency.
Integrating AI into cultural industries may drive sustainable innovation while supporting traditional heritage.

Resumen

ABSTRACT: This study applies Artificial Intelligence-Generated Content (AIGC) to design cultural products inspired by Sanxingdui, an ancient Chinese civilization famed for mystical bronze artifacts. Addressing the challenge of merging tradition with modernity, an AIGC framework automates cultural element extraction, generates design concepts, and optimizes aesthetics using generative models. Comparative analysis via Quality Function Deployment (QFD) shows AIGC products achieve higher user satisfaction in aesthetics, symbolism, and engagement. The research highlights the significance of AI in enhancing creativity, efficiency, and cultural preservation, despite algorithmic limitations. It provides actionable strategies for integrating AI into cultural industries, bridging heritage and technology to drive sustainable innovation.

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Cite This Study

Wu et al. (Fri,) studied this question.

synapsesocial.com/papers/68c1d5e554b1d3bfb60f8705 https://doi.org/https://doi.org/10.1017/pds.2025.10290

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