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September 10, 2025

Dynamics of Islamic Pesantren: Digital Marketing Strategy Model on the Existence of Santripreneur Roles

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Authors

MRMay Shinta RetnowatiMQMoch. Azis QoharuddinMYMuhammad Yusuf

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Overview

Qualitative analysis reveals that pesantren foster santripreneurs utilizing digital marketing, suggesting new income sources.

Key Points

  • Pesantren actively develop santripreneurs through digital marketing initiatives.
  • The research highlights how santri engage in digital business strategies, particularly in e-commerce.
  • Qualitative interviews with religious leaders and students reveal challenges and opportunities in digital marketing.
  • The findings indicate a significant shift in pesantren dynamics, showcasing the relevance of digital competencies.

Cite This Study

Retnowati et al. (2025) studied this question.

synapsesocial.com/papers/68c1d5f754b1d3bfb60f9091https://doi.org/10.69836/benefits-jeti.v2i2.363
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Also Consider

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  1. 1Santripreneur Education Model Based On The Maqashid Al-Syariah Framework For The Economic Empowerment Of Santri In Pesantren2025
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  3. 3Santri and the Digital Divide2025
  4. 4Determinants and Trajectories of Santri Interest in Agriculture Across Pesantren in East Java, Indonesia2025
  5. 5Digital Media as a Dynamic Transformation Tool of Islam: From Traditional to Modern Pesantren (Islamic Boarding School) in Indonesia2023