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University students’ perceptions of the impact of artificial intelligence in the business sector on their educational and professional development

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Students perceive AI positively, viewing it as a tool that enhances business performance and learning opportunities.
Data from 725 university students indicates that exposure to AI correlates with higher confidence and lower training requirements.
Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study reveals the mediating impact of professional development on AI training demand.
Findings highlight the necessity for curriculum adaptations to effectively integrate AI applications, addressing both its benefits and associated risks.

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This research reveals how students' perceptions of artificial intelligence affect educational outcomes, suggesting a need for tailored AI training.

Jaén et al. (2025) studied this question.

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This research reveals how students' perceptions of artificial intelligence affect educational outcomes, suggesting a need for tailored AI training.