Methodological Foundations for the Formation of a Territorial Brand as a Reputational Factor in Ensuring the Socioeconomic Development of a Region

The article examines the structural and logical scheme of a territorial brand as a key manageable reputational factor in the socio-economic development of a region. The author analyzes existing approaches to territorial branding, identifies their limitations and proposes a comprehensive scheme that integrates resource, reputational and management components. The practical significance of the study lies in the possibility of applying the developed structural and logical scheme for strategic management of regional development through the systematic formation and development of a territorial brand