Marketing Trends in the Internet Promotion System: Neuroinnovations, Targeting, Benchmarking

At this stage of scientific research, the article determines that it is economic and political aspects, Western sanctions, international relations and diplomatic interaction that have a strategic impact and influence on the processes of integration of the Donetsk People’s Republic and the Luhansk People’s Republic into the economic space of the Russian Federation, which significantly structured the market of goods and services and transformed the system of promotion of goods and services. Internet services. The main marketing trends in the Internet promotion system have been formed, based on neuroinnovations and targeting, the introduction of benchmarking as modern marketing tools and innovative transformations: evaluating search engines and consumer queries based on neuroinnovations allows you to form relevant proposals and prepare a set of interesting proposals when forming a new query for a specific consumer; neural networks using chatbots and virtual assistants help to form communication based on artificial intelligence; neuroinnovations systematically assess the behavior and mood of consumers and potential buyers and, using targeted advertising and targeting, accurately and carefully target advertising to a specific consumer; analytics at the level of artificial intelligence fully controls the sales process on the Internet; the formation of query algorithms based on consumer preferences; the use of neuroinnovations and marketing tools to organize benchmarking and performance evaluation enterprises.