Analysis of Neural Networks’ Ap-Plication in the Internet Market-Ing

The article discusses the main areas of neu-ral networks’ application in the marketing promotion, and also highlights promising ways of developing this tool. The relevance of the topic is due to the fact that today neu-ral networks are developing at a rapid pace and are actively becoming part of everyday life in society. According to the Russian company Tele2, a person's "communication" with neural networks has recently tripled. Both foreign and Russian scientists are working to improve neural networks, making them more and more "smart" and accessi-ble. Every day these new technologies bring our society closer to a new reality. Neural networks and the marketing sector were not bypassed, providing new opportunities in the field of product promotion.