Tools for Forming an Attractive Tourist Image of the Region: Fo-Cus on Gastronomic Tourism

The development and promotion of tourist destinations can be based on strategic approaches to developing programs and projects for niche tourism, particularly gastronomic tourism. Regional gastronomic traditions are a significant tool for fostering a favorable image and increasing the competitiveness of a region. This article examines some tools for creating an attractive tourist image for a region, using St. Petersburg as an example. The relevance of this study stems from the need to identify approaches to promoting regions and identify tools for enhancing the attractiveness of tourist destinations through the development of niche tourism.