The particular theoretical aspects of the ui/ux-design marketing component

The current state of research of methodological, methodic and theoretical basis for product promotion with the help of Internet marketing tools presented in special and scientific literature is analyzed, the results of which indicate that these issues and problems are paid attention. However, regarding the theoretical aspects of the marketing component of UI / UX-Design, it is worth noting that such issues are described in the recommendations of marketing practitioners, which, in turn, emphasizes the importance of creating a scientific basis for the application in practice of economic entities of various forms of ownership in the current conditions of the Ukrainian market. The evolution of professions aimed at solving problems in the field of Internet marketing has been studied. The features of UI-design and UX-design are generalized. The main types of work at each stage of work on UX-design are analyzed and generalized. The expediency of using a brief during the analysis of the requirements of the business requirements is proved, its structure and the necessary content are given. The peculiarities of the target audience research during the work on UX-design are described. The peculiarities of the competitors types and the analysis of their activity during the work on UX-design are determined. The sequence of formalization and structuring of the received information at the first stage of work on UX-design (concrete steps, essence, and tools) is defined. The essence of such tools as the map of empathy, Customer Journey Map, User Scenario, User Story, Problem Framing, Job Story, the information architecture, User Flow, Screen Flow is considered.