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September 12, 2025Deleted JournalOpen Access

Assessing the Causal Relationship of Service Quality, University Image, Student Satisfaction and Student Loyalty: A Structural Equation Modelling Approach

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Authors

EJE. K. JayampathiPRPadmali RodrigoAMAmila Munasinghe

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Overview

Census survey examines relationships between service quality, university image, and student satisfaction, indicating significant positive impacts.

Key Points

  • Service quality positively influences student satisfaction and loyalty, revealing its essential role in higher education.
  • Corporate image also has a significant positive impact on both student satisfaction and loyalty, confirming its importance.
  • The study used a census survey with responses from 1,378 undergraduates, facilitating a robust analysis of relationships.
  • Findings highlight the mediating role of student satisfaction in the relationships between service quality, corporate image, and loyalty.

Cite This Study

Jayampathi et al. (2025) studied this question.

synapsesocial.com/papers/68d44c4d31b076d99fa55f33https://doi.org/10.4038/kjm.v14i1.7840
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