Building a Solid Business Foundation by Implementing Appropriate Financial Reporting, Directed Marketing, and Attractive Branding for Sukawati Wood Carving Entrepreneurs

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Financial literacy improves among participants, enabling better resource management and profitability.
Branding strategies lead to a more professional image, enhancing market appeal and consumer trust.
Digital marketing training allows MSMEs to reach a wider audience via social media and e-commerce platforms.
Engagement of university students contributes to the development of practical skills and community empowerment.

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Community service program enhances financial literacy and brand image for MSMEs in Gianyar, highlighting digital marketing benefits.

Putra et al. (2025) studied this question.

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