Pendampingan Manajemen Keuangan Dan Bauran Pemasaran Bagi Perajin Anyaman Di Kampung Sukaruas

Weaving artisans in Kampung Sukaruas, Sukaraja Village, Rajapolah District, Tasikmalaya Regency, faced difficulties in separating personal and business funds, recording transactions, calculating production costs, and preparing digital promotional materials. This community service program aimed to strengthen basic financial management and marketing mix planning through integrated training and mentoring. Thirty artisans participated in training on 15 September 2026 and three weekly mentoring sessions ending on 6 October 2026. Activities comprised needs assessment, financial management and marketing mix training, practical exercises, mentoring, and descriptive evaluation using pre-tests, post-tests, document assessments, and follow-up records. Mean knowledge scores increased from 60 to 81 on a 0–100 scale, representing a gain of 21 points. Twenty-four participants (80%) completed business document packages, meeting the minimum completion target. Outputs included practice cashbooks, production cost and pricing worksheets, marketing mix plans, WhatsApp Business catalogue drafts, and marketing portfolios. Follow-up records indicated cash recording by 21 participants (70%), separation of business and personal funds by 20 participants (66.7%), and promotional catalogue use by 18 participants (60%). The program produced learning outcomes and business planning tools that addressed participants’ initial needs. However, the short monitoring period, absence of a comparison group, and limited documentation of assessment criteria and implementation frequency preclude conclusions about sustained adoption or changes in sales and income.