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This is a Quantitative Study study.

The Evaluation of Marketing Performance of Airline Companies with AHP and TOPSIS Methods

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Analysis reveals the impact of digital marketing and customer experience on airline marketing performance.

The study reveals that pricing and product/service quality are critical factors in marketing performance for airline companies.
TOPSIS analysis found Airline A has the highest performance, emphasizing the importance of digital marketing and customer experience.
Using AHP to prioritize marketing criteria shows the relevance of technology and innovation management in competitive strategies.
Comprehensive evaluation methods like AHP and TOPSIS are crucial for airline companies to gain a competitive edge.

Mehmet Etlioğlu (2025) studied this question.

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