What type of study is this?

This is a Quantitative Study study.

Digital Bites: Unpacking UiTM Students' Appetite for Viral Food Trends Driven by Social Media

View Full Paper

Ask AI

Bookmark

Social media marketing positively influences UiTM students' perceptions of viral food products, enhancing their willingness to purchase.
The analysis reveals a strong correlation between brand recognition and students' favorable views of familiar food brands.
Price sensitivity is crucial, with perceived value for money significantly affecting product acceptance among university students.
Effective social media strategies and strong brand identities play a vital role in engaging the young adult demographic for food marketers.

No takes yet. Share an insight, caveat, or question.

Quantitative analysis finds social media marketing and brand recognition significantly impact student purchasing decisions for viral food products.

Abdullah et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Quantitative analysis finds social media marketing and brand recognition significantly impact student purchasing decisions for viral food products.