What type of study is this?

This is a Systematic Review study.

September 18, 2025Academia Open

Pricing Strategies for Offline and Online Consumers in Modern Business

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Systematic literature review identifies dynamic and value-based pricing strategies in omnichannel markets.

Dynamic pricing strategies significantly affect online consumer behavior, influencing purchase decisions strongly.
Review of 20 peer-reviewed articles reveals insights into effective pricing strategies for both consumer segments.
Findings emphasize the necessity for adaptive, technology-driven pricing approaches across digital and physical channels.
The study highlights the critical role of consumer psychology and ethical considerations in pricing effectiveness.

Fandora et al. (2025) studied this question.

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