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This is a Quantitative Study study.

September 18, 2025Academia OpenOpen Access

Product Quality, Price, and Brand Image Shaping Male Skincare Choices

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Quantitative analysis examines how product quality and brand image impact skincare decisions in men, suggesting new marketing strategies for brands.

Product quality significantly influences male skincare purchase decisions, alongside brand image.
Brand image plays a crucial role; both Kahf's halal authenticity and Garnier's global credibility attract consumers.
Price is a less significant factor in the purchasing decision compared to perceived value and brand reputation.
Local cultural identity and global credibility shape distinct consumer preferences in the burgeoning Indonesian skincare market.

Rachman et al. (2025) studied this question.

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Quantitative analysis examines how product quality and brand image impact skincare decisions in men, suggesting new marketing strategies for brands.