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September 19, 2025International Journal of Pharmaceutical and Healthcare Marketing

Understanding outpatients’ intention to revisit a hospital: a study using theory of planned behavior and satisfaction in an Indonesian hospital

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Authors

MSMuhammad Tsany SaadiUniversitas Respati IndonesiaPJPurnawan JunadiUniversitas Sumatera Utara

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Implication

Quantitative analysis reveals satisfaction influences revisit intention among outpatients, suggesting improvements.

Key Points

  • Revisit intentions are significantly influenced by service quality and patient satisfaction, enhancing hospital loyalty.
  • The SERVQUAL dimensions of tangibility and reliability most impact patient satisfaction, leading to revisit intention.
  • Analytical methods included partial least squares structural equation modeling to uncover significant relationships among variables.
  • Improved patient scheduling and service experiences can enhance perceived behavioral control and boost revisit intentions.

Cite This Study

Saadi et al. (2025) studied this question.

synapsesocial.com/papers/68d464ff31b076d99fa649e0https://doi.org/10.1108/ijphm-01-2025-0003
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