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September 19, 2025Journal of Global Marketing

The Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction in the Hospitality and Tourism Sector: The Role of Customer Trust and Perceived Value

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Authors

AFAlhassan FatawuVMVijaya Kittu MandaTTTheodore Tarnanidis

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Overview

This analysis explores CSR dimensions' effects on customer loyalty and brand image, highlighting customer trust and perceived value.

Key Points

  • CSR dimensions significantly influence customer loyalty and satisfaction in the hospitality sector.
  • Environmental sustainability and community engagement enhance brand image, perceived value, and customer trust.
  • Ethical practices exhibit a negative correlation with perceived value among customers.
  • The study emphasizes the importance of perceived value and customer trust in connecting CSR initiatives with positive outcomes.

Cite This Study

Fatawu et al. (2025) studied this question.

synapsesocial.com/papers/68d466b531b076d99fa657eahttps://doi.org/10.1080/08911762.2025.2557214
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Also Consider

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  1. 1How Corporate Social Responsibility Influences Hotel Reputation: The Role of Customer Trust and Customer Engagement2026
  2. 2Understanding digital corporate social responsibility’s impact on trust and purchase intention: insights from customer perceived ethicality2025
  3. 3Beyond the Stay: The Power of <scp>CSR</scp> in Building Hotel Loyalty and Return Visits2025
  4. 4Unlocking Loyalty: Exploring CSR’s Influence on Customer Value in the Hotel Industry - A Cross-Country Analysis of Poland and China2026
  5. 5Does Corporate Social Responsibility Influence Customer Loyalty? Insights from the Hotel Industry2025