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December 4, 2025International Journal of Ethics and Systems

Understanding digital corporate social responsibility’s impact on trust and purchase intention: insights from customer perceived ethicality

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Authors

MKMohammed Yousif Abo KeirSNSrinivas NanduriASAmanpreet Singh

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Overview

Analysis reveals digital corporate social responsibility boosts trust and purchase intention in the hospitality industry, suggesting ethical practices enhance customer perception.

Key Points

  • Trust increased significantly with the implementation of digital corporate social responsibility initiatives in hospitality.
  • Data collection involved a survey of 396 hotel guests using partial least squares structural equation modeling.
  • The mediation role of customer perceived ethicality in the relationship between digital CSR and trust was validated.
  • Findings indicate that strengthening digital CSR may enhance customer trust and purchasing decisions overall.

Cite This Study

Keir et al. (2025) studied this question.

synapsesocial.com/papers/6930dc92ea1aef094cca29c7https://doi.org/10.1108/ijoes-08-2025-0464
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