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This is a Quantitative Study study.

The Influence of Internal and External Factors on the Purchase Decision of Bagged Cement in Java Island

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Quantitative analysis shows external factors like price and distribution significantly affect purchase decisions in cement markets.

Both internal and external factors significantly influence the purchasing decisions of bagged cement.
Price competition and distribution networks have the strongest impact on consumer purchasing behavior in urban markets.
Internal factors such as brand loyalty and consumer preference also significantly shape purchasing decisions.
The findings provide insights for manufacturers and distributors in optimizing marketing strategies in Indonesia’s cement industry.

Rahmah et al. (2025) studied this question.

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