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September 20, 2025Islamic Banking Jurnal Pemikiran dan Pengembangan Perbankan SyariahOpen Access

Swot Analysis On CIMB Niaga Shari'ah Bank

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Authors

INIntan NurrachmiFAFatma Azzahra

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Overview

Descriptive qualitative research analyzes marketing strategies of CIMB Niaga Shari'ah Bank, highlighting digital competition and innovation.

Key Points

  • Digital transformation significantly altered the banking landscape, enhancing competition among banks.
  • CIMB Niaga Shari'ah Bank leveraged its large customer base to increase market share against strong competitors.
  • The research utilized interviews for data collection, revealing insights into marketing strategies in the bank sector.
  • Innovation and customer financial skills training are crucial for growth in the Islamic banking sector.

Cite This Study

Nurrachmi et al. (2025) studied this question.

synapsesocial.com/papers/68d46ab431b076d99fa679e7https://doi.org/10.36908/isbank.v11i1.1576
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