Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 20, 2025Islamic Banking Jurnal Pemikiran dan Pengembangan Perbankan SyariahOpen Access

The Influence Of Advertising And Social Media Toward Sales Improvement With Product Halalness As An Intervening

View Full Paper
Ask AI
Bookmark
Share

Authors

FUFahman Hadi UtomoIRIlham Karin Rizkiawan

Discussion

Loading...

Member takes

Overview

Quantitative analysis shows advertising and social media boost sales in beauty consumers, indicating product halalness enhances trust.

Key Points

  • Advertising and social media significantly increase sales, showcasing critical trends in modern marketing.
  • The study reveals that product halalness strengthens consumer trust and drives purchasing decisions.
  • A causal model utilizing Structural Equation Modeling highlights the interrelation of advertising, social media, and sales.
  • Findings suggest holistic marketing strategies incorporating halal aspects may optimize brand perception and sales.

Cite This Study

Utomo et al. (2025) studied this question.

synapsesocial.com/papers/68d46ab431b076d99fa679eahttps://doi.org/10.36908/isbank.v11i1.1559
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Moderator Effect of Halal Certified Awareness on Millennials and Generation Z Purchasing Decisions of Non-Halal Beauty Products2025
  2. 2The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam2025
  3. 3Influence of halal marketing on intention towards halal cosmetics: halal awareness and attitude as mediators2024 · 15 citations
  4. 4How social media influencers form Muslim consumers’ halal cosmetics purchase intention: religiosity concern2024 · 27 citations
  5. 5The Effect of Altruism, Moral Obligation on Purchase Intention through e-WOM, on Halal Skincare Products2024