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October 17, 2025Indonesian Journal of Economics and Management

The Analysis of Affiliate Marketing, Video Marketing, and Halal Brand Awareness Factor in Influencing Consumer Decisions in Purchasing Implora Products

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Authors

HTHamidah TussifahANAdzimatinoor Nabila Nabila

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Overview

Quantitative analysis shows affiliate marketing positively influences purchase decisions, while video marketing does not, indicating the role of halal brand awareness.

Key Points

  • Affiliate marketing significantly influences consumer purchase decisions for Implora products, with a positive effect.
  • Video marketing shows a negative impact on purchasing decisions based on statistical evidence from 122 respondents.
  • Halal brand awareness positively affects consumer trust in the cosmetics industry, particularly in Indonesia's Muslim-majority market.
  • Data were analyzed using multiple linear regression and T-tests, reflecting the importance of effective marketing strategies.

Cite This Study

Tussifah et al. (2024) studied this question.

synapsesocial.com/papers/68f19f24de32064e504de0a4https://doi.org/10.35313/ijem.v5i1.6444
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam2025
  2. 2The Role of Perceived Value in Mediating the Effect of Islamic Branding, Online Customer Reviews, and Price on Halal Cosmetic Purchase Decisions among Muslim Consumers in Serang City2026
  3. 3Moderator Effect of Halal Certified Awareness on Millennials and Generation Z Purchasing Decisions of Non-Halal Beauty Products2025
  4. 4Intervening Role of Brand Image in Purchasing Decisions: Path Analysis2024
  5. 5SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT IMPACT ON PURCHASE INTENTION MEDIATED BY BRAND AWARENESS2025