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October 12, 2025E3S Web of ConferencesOpen Access

Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market

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Authors

AAA AisyahAirlangga UniversityHNHafiza NaziraBinus UniversityRPRisky Arya PutriBinus University

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Overview

Quantitative analysis reveals product quality and halal labels influence purchasing in Indonesia, highlighting impactful roles of influencer marketing.

Key Points

  • Halal labels and product quality significantly influence consumer purchasing decisions in Indonesia's halal cosmetics market.
  • Influencer marketing has the strongest impact on consumer behavior, driving purchases towards halal-certified products.
  • Data from 194 online respondents indicates a link between halal cosmetics and environmentally responsible consumption.
  • Promoting halal cosmetics can fulfill religious obligations and support sustainability efforts in the market.

Cite This Study

Aisyah et al. (2025) studied this question.

synapsesocial.com/papers/68ebabe3155248a327effb7ahttps://doi.org/10.1051/e3sconf/202565002008
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Toward Sustainable Consumption: Drivers of Halal Cosmetic Purchasing in the Indonesian Market2025
  2. 2Factors Driving Moslem Purchasing Decisions Towards Halal Cosmetic2025
  3. 3THE INFLUENCE OF HALAL AWARENESS, INCOME, AND PRICE PERCEPTION ON CONSUMER PREFERENCES FOR HALAL COSMETIC PRODUCTS (A CASE STUDY AMONG ISLAMIC ECONOMICS STUDENTS AT BRAWIJAYA UNIVERSITY)2025
  4. 4The Role of Perceived Value in Mediating the Effect of Islamic Branding, Online Customer Reviews, and Price on Halal Cosmetic Purchase Decisions among Muslim Consumers in Serang City2026
  5. 5How social media influencers form Muslim consumers’ halal cosmetics purchase intention: religiosity concern2024 · 27 citations