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September 10, 2025

The Influence of Halal Awareness, Income, and Price Perception on Consumer Preferences for Halal Cosmetic Products (A Case Study Among Islamic Economics Students at Brawijaya University)

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Authors

AAAlifah AsysyifaAGAjeng Kartika Galuh

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Overview

Quantitative analysis reveals halal awareness and price perception enhance consumer preferences for halal cosmetic products among Islamic economics students.

Key Points

  • Halal awareness and price perception positively influence consumer preferences for halal cosmetics.
  • Income negatively affects consumer preferences for halal cosmetics, indicating complex economic influences.
  • Findings support significant consumer demand for halal products among Islamic economics students at Brawijaya University.
  • Logistic regression analysis conducted on primary data from questionnaires provides robust statistical insights.

Cite This Study

Asysyifa et al. (2025) studied this question.

synapsesocial.com/papers/68c1a5f854b1d3bfb60dfbcdhttps://doi.org/10.70575/ijrfb.v5i1.64
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  4. 4Halal Cosmetic Knowledge and Purchasing Decisions Among Indonesian Muslim Students2026
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