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This is a Quantitative Study study.

Can Artificial Intelligence (AI) Translate Arabic Abu-Brand Names with Different Prompts

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Analysis reveals AI translation of Arabic Abu-brand names lacks accuracy, indicating a need for better strategies.

AI translation of Abu-brand names showed low accuracy, with Microsoft Copilot and DeepSeek providing literal translations.
Among the translations, 66% of the transliterations by DeepSeek were correct, indicating a significant error rate of 34%.
Utilization of three different tasks highlighted how contextual prompts affected translation strategies and outcomes.
Recommendations provided aim to enhance AI performance in the accurate translation of Arabic brand names in commercial contexts.

Reima Al-Jarf (2025) studied this question.

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