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Literature Review: Impact of Brand Image, Product Quality and Pricing on Consumer Buying Decision

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Literature review shows brand image and pricing significantly affect consumer choices in healthcare, highlighting marketing strategies for providers.

Brand image significantly enhances consumer trust and loyalty, influencing buying decisions in healthcare.
Results indicate that perceived quality and pricing heavily sway consumer decisions, with brand image often justifying higher prices.
A mixed approach was utilized, combining consumer surveys for quantitative data and interviews for qualitative insights.
Findings emphasize the need for healthcare providers to balance branding, quality, and pricing to boost consumer engagement and satisfaction.

Ali et al. (2025) studied this question.

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Literature review shows brand image and pricing significantly affect consumer choices in healthcare, highlighting marketing strategies for providers.