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This is a Quantitative Study study.

September 28, 2025International Journal of Economics and Business Issues

The Impact of Traditional Symbols and Cultural Openness on Purchase Intention: A Study of Local Chocolate Packaging Design

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Authors

SHSoraya Yuli Hapsari MRMuneeb U. RehmanNational Academy of Sciences India MHMuhammad HarisBahauddin Zakariya University

Discussion

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Implication

Quantitative study reveals that traditional symbols enhance purchase intention in chocolate packaging, suggesting marketing benefits through cultural openness.

Key Points

Including traditional symbols in packaging significantly boosts purchase intention among consumers.
Survey findings indicate that 249 domestic and foreign tourists perceive symbolic value positively influenced by cultural elements.
Quantitative analysis through regression models highlights the moderating role of cultural openness on consumer perceptions.
Incorporating cultural symbols in marketing strategies can improve consumer engagement for local food products.

Cite This Study

Hapsari et al. (2024) studied this question.

synapsesocial.com/papers/68d8f313d88e2624dc4c574c https://doi.org/10.59092/ijebi.vol3.iss2.47

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Implication

Quantitative study reveals that traditional symbols enhance purchase intention in chocolate packaging, suggesting marketing benefits through cultural openness.

The Impact of Traditional Symbols and Cultural Openness on Purchase Intention: A Study of Local Chocolate Packaging Design

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Traditional Symbols and Cultural Openness on Purchase Intention: A Study of Local Chocolate Packaging Design

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider