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October 2, 2025Advances in Economics Management and Political Sciences

Data-Driven Analysis of Disneys Digital Marketing: An Entire Industry Chain Perspective

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Authors

YLYiru LinUniversity of Electronic Science and Technology of China

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Overview

Literature review and case study reveal Disney's digital marketing strategies and implications for cultural enterprises.

Key Points

  • Disney's digital marketing has achieved innovation and localization strategies, enhancing multi-business collaboration.
  • The study identifies precision marketing through official Apps, private domain traffic, and social media as key components.
  • Research highlights insights for Chinese cultural enterprises on integrating technology with content and strengthening IP.
  • Challenges include balancing traditional and emerging businesses, addressing data privacy, and market adaptability.

Cite This Study

Yiru Lin (2025) studied this question.

synapsesocial.com/papers/68de5da283cbc991d0a20666https://doi.org/10.54254/2754-1169/2025.cau27385
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