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October 2, 2025Theory and Practice in Language StudiesOpen Access

A Sociopragmatic Study of Persuasive Appeals in English TEDx Talks

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Authors

NHNajeh Muhammad Suleiman HusseinAMAhmed Sahib Mubarak

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Overview

This sociopragmatic study identifies how TEDx speakers employ persuasive appeals, revealing differences by profession. It shows the impact of persuasive strategies on speech acts used in TEDx talks.

Key Points

  • The study finds that amateur TEDx presenters favor pathos to emotionally engage audiences, while professionals rely on logos and ethos for credible expression.
  • Data analysis of four English TEDx talks highlights a clear link between the persuasive appeal used and the speech acts performed by speakers of different professions.
  • Using Searle’s Theory of Speech Acts and Lucas’s Model of Persuasive Strategies, the research illustrates how speakers' occupations influence their choice of persuasive strategies.
  • Both qualitative and quantitative analyses reveal that social variables like occupation significantly affect TEDx speakers' application of pragmatic strategies in their talks.

Cite This Study

Hussein et al. (2025) studied this question.

synapsesocial.com/papers/68de68f183cbc991d0a21763https://doi.org/10.17507/tpls.1510.16
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Persuasive Techniques in Public Speaking: Integrating Logos, Pathos, and Eth2025 · 2 citations
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  4. 4Enhancing English Speaking Skills: Pedagogical Insights from Selected Ted Talks2026
  5. 5Understanding Persuasion in Public Speaking: Principles, Ethics, and Practical Applications2025 · 1 citations