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This is a Quantitative Study study.

Consumer Behavior Analysis of Local Ground Coffee Using the Multi-Attribute Fishbein Model Approach

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Analysis reveals consumer attitudes toward Cang Eng and Cap Jempol coffee brands, suggesting family influence shapes purchasing behavior.

Consumer attitudes toward Cang Eng coffee are very positive, and taste is the key factor driving preference.
Cap Jempol coffee has a positive consumer attitude, primarily influenced by its location in the local market.
External factors, especially family influence, significantly shape subjective norms and purchasing decisions for both brands.
Cang Eng coffee outperforms Cap Jempol in consumer behavior ratings, highlighting its competitive advantage in the market.

Sihombing et al. (2025) studied this question.

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View Full Paper

Ask AI

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Authors

Analysis reveals consumer attitudes toward Cang Eng and Cap Jempol coffee brands, suggesting family influence shapes purchasing behavior.

Consumer attitudes toward Cang Eng coffee are very positive, and taste is the key factor driving preference.
Cap Jempol coffee has a positive consumer attitude, primarily influenced by its location in the local market.
External factors, especially family influence, significantly shape subjective norms and purchasing decisions for both brands.
Cang Eng coffee outperforms Cap Jempol in consumer behavior ratings, highlighting its competitive advantage in the market.

Sihombing et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark