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October 2, 2025Open Access

First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty

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Authors

ASAmmarn SodawanPrince of Songkla UniversityLHLiwei HsuNational Kaohsiung University of Hospitality and Tourism

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Implication

Analysis of destination image perceptions and intent to revisit in first-time and repeat travellers, highlighting marketing implications.

Key Points

  • First-time and repeat travellers show no significant differences in destination image perceptions.
  • The study involved 392 international travellers, exploring cognitive and affective image components.
  • A multigroup analysis using partial least squares-structural equation modelling was conducted.
  • Findings suggest the need for improved marketing strategies and loyalty programmes for tourism destinations.

Cite This Study

Sodawan et al. (2025) studied this question.

synapsesocial.com/papers/68de84bb5b556a9128e1b9dchttps://doi.org/10.20944/preprints202509.2422.v1
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty2025 · 1 citations
  2. 2Tourist Revisit Intention: Does Image Affect Their Preference?2024
  3. 3Complex destination image formation: The changes through visitation among domestic tourists2025 · 1 citations
  4. 4The Influence of Tourist Motivation on Revisit Intention through the Mediating Role of Destination Image: An Empirical Study of Inner Baduy Tribe Tourism2025
  5. 5International tourists' perspective on cognitive, affective, and conative image and future behavioural intentions: the case of Volta Region, Ghana2026