Quantitative analysis reveals social media, price, and product quality significantly influence purchasing decisions, indicating their importance in marketing strategies.
Key Points
Purchasing decisions are positively influenced by social media, price, and product quality.
The significance values for social media, price, and product quality were 0.006, 0.001, and 0.009 respectively.
The study employed multiple linear regression analysis to analyze the relationship between variables.
The findings suggest a need for effective marketing strategies to enhance consumer loyalty in the agribusiness sector.