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October 3, 2025Lokawati Jurnal Penelitian Manajemen dan Inovasi Riset

Pengaruh Kualitas Pelayanan, Keragaman Produk, dan Harga terhadap Keputusan Pembelian di Perdana Stationery Kediri

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Authors

EAEnggal Fatwa ArifianaUSUstadus SholihinNZNurali Agus Najibul Zamzam

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Overview

Quantitative analysis reveals significant impacts of service quality and product variety on purchasing decisions, indicating essential consumer behavior factors.

Key Points

  • Service quality positively influences purchasing decisions, with a t-value of 4.112 indicating strong consumer responsiveness.
  • Product variety significantly attracts customers, demonstrated by a t-value of 3.905, reflecting its importance in the buying process.
  • Price competitiveness is crucial; with a t-value of 3.732, it highlights its critical role in consumer buying behavior.
  • All three factors collectively explain 45.1% of the variance in purchasing decisions, showing substantial influence.

Cite This Study

Arifiana et al. (2025) studied this question.

synapsesocial.com/papers/68e040e5a99c246f578b2ee1https://doi.org/10.61132/lokawati.v3i6.2233
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Product Diversity, Price and Product Quality on Consumer Purchase Decisions2025
  2. 2Relationship Between Product Quality, Brand Awareness, Price On Purchasing Decisions (Study On Consumers Sukidayo Shop Surabaya)2024
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  4. 4ANALYSIS OF THE EFFECT OF PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR NUSANTARA FURNITURE IN JEMBRANA REGENCY IN 20242024
  5. 5The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya2024