Evaluating Determinants of Public’s Financial Readiness to Pay for Enhanced Bus Public Transport Options in Dar Es Salaam, Tanzania.

Globally, most developing countries faces a continuing challenges on how to smoothern public transport operation. Users disatification on bus public transport service has forced customers struggling to shift from public transport to private transport. Private transports has faced them with the increased cost. This study evaluated the determinants of the public’s financial readness to pay for the enhanced public transport options in Dar es salaam, Tanzania. Traveler distance identification, on road time waste, fare pricing and readness to pay for improved public transport was all evaluated. A primary survey data with a total of 296 respondents was analysed. The research results revealed that the mean readnesness to pay for major road routes was under Tanzanian shillings 750/=. Additionally, transport users was ready to pay the average amount of Tanzanian shillings 1100/= per trip within Dar es salaam city. Morever, all major routes operating under Tanzanian shillings 500 , transport users were ready to pay average amount of Tanzanian shillings 880 per trip, routes operating under Tanzanian shillings 450, transport users were ready to pay the average amount of Tanzanian shillings.780 per trip, and the routes operating under Tanzanian shillings 400, transport users were ready to pay the average amount of Tanzanian shillings 750 per trip. The results also revealed that travel distance and travel time have a significant effect on the readness to pay for improved public transport. Bases on this research findings, researcher recommend public transport government polic review from time to time to enhance the continuation of time to time improvement of the public bus service quality.