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July 25, 2024Journal of Applied Informatics and ComputingOpen Access

Pricing and Producer-Retailer Supply Chain Coordination: A Game Theory Approach

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Authors

KUKF. Sunny Cahya UtamaVLValeriana Lukitosari

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Utama et al. (2024) studied this question.

synapsesocial.com/papers/68e5f2cdb6db6435875871aehttps://doi.org/10.30871/jaic.v8i1.8050
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  4. 4Collaborative Advertising Strategies for Seasonal Products Under Competitive–Cooperative Manufacturer–Retailer Relationships2026
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