Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
June 13, 2026MathematicsOpen Access

Collaborative Advertising Strategies for Seasonal Products Under Competitive–Cooperative Manufacturer–Retailer Relationships

View Full Paper
Ask AI
Bookmark
Share

Authors

YHYao‐Hung HsiehChina University of TechnologyXLXi-Bin LinTakming University of Science and TechnologyHCHsiu-Hsiu ChangTakming University of Science and Technology

Discussion

Loading...

Member takes

Overview

Game-theoretic framework optimizes advertising and inventory decisions in seasonal product supply chains, enhancing profitability.

Key Points

  • This research aims to analyze collaborative advertising strategies between manufacturers and retailers for seasonal products in competitive-cooperative environments.
  • Developed a mathematical programming model to optimize advertising efforts, order quantities, and inventory decisions.
  • Conducted numerical experiments and sensitivity analyses to evaluate the impact of key parameters like demand elasticity and channel power asymmetry.
  • Investigated collaborative advertising across different channel configurations (single dyad and multi-channel market).
  • Collaborative advertising mechanisms significantly improve total channel profitability.
  • Under certain conditions, the framework yields Pareto-improving outcomes for both manufacturers and retailers.
  • Increased cooperation leads to optimized inventory and advertising decisions, positively affecting overall system performance.

Cite This Study

Hsieh et al. (2026) studied this question.

synapsesocial.com/papers/6a2cf57cfaef96ed7f0578f0https://doi.org/10.3390/math14122093
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Game-Theoretic Analysis of Cooperative Advertising Decisions in Production–Retail Channels with Seasonal Demand2026
  2. 2Pricing and Producer-Retailer Supply Chain Coordination: A Game Theory Approach2024
  3. 3Supply Chain Coordination with Dynamic Pricing Advertising and Consumer Welfare An Economic Application2025
  4. 4Dynamic advertising, pricing, and the optimal elongation timing of the supply chain2025 · 18 citations
  5. 5The cost bearing mechanism for advertising in a capital-constrained supply chain2024 · 2 citations