What does this research mean for the field?

Cooperative advertising serves as an effective coordination mechanism in production-retail channels for seasonal products, increasing advertising intensity and improving channel efficiency. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to analyze cooperative advertising decisions in production-retailing channels under seasonal demand conditions.

February 25, 2026MathematicsOpen Access

Game-Theoretic Analysis of Cooperative Advertising Decisions in Production–Retail Channels with Seasonal Demand

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Authors

YHYao-Hung Hsieh JYJonas C.P. YuTakming University of Science and Technology JGJhao-Yi GuanChung Yuan Christian University

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Implication

Analytical models reveal how cooperative advertising enhances profits in production-retail channels with seasonality.

Key Points

The aim is to analyze cooperative advertising decisions in production-retailing channels under seasonal demand conditions.
Developed analytical game-theoretic models
Examined two channel structures: single-manufacturer–single-retailer and single-manufacturer with two competing retailers
Analyzed Stackelberg and Nash equilibrium settings
Cooperative advertising enhances channel coordination and profit distribution
Retailers benefit significantly from manufacturer-supported advertising through cost sharing
The Stackelberg equilibrium consistently yields higher total channel profits compared to the Nash equilibrium

Cite This Study

Hsieh et al. (2026) studied this question.

synapsesocial.com/papers/699e91d7f5123be5ed04fa19 https://doi.org/10.3390/math14040745

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Game-Theoretic Analysis of Cooperative Advertising Decisions in Production–Retail Channels with Seasonal Demand

Discussion

Member takes

Implication

Key Points

Cite This Study

Game-Theoretic Analysis of Cooperative Advertising Decisions in Production–Retail Channels with Seasonal Demand

Discussion

Member takes

Implication

Key Points

Cite This Study

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