Research on Business Talents Cultivation and Employment Issues in Universities under the Background of Digital Economy

The digital economy is injecting new vitality and opportunities into the global economic recovery, and high-quality digital economy talents have become the key competitiveness to promote industrial development. Colleges and universities are the breeding grounds for talent supply for regional economic development. During the critical period when the digital economy is reshaping the industrial chain and changing the world economic landscape, enhancing the digital literacy of business talents is crucial for all regions and universities. Taking business graduates in Zhejiang Province as the research object and using questionnaires and interviews as the main survey methods, this paper studies the relationship between the integration of digital education and employment competitiveness. The survey found that the participation of business graduates in the digital economy is relatively low, indicating that this field can provide more development space for business students. The research results show that the integration of digital education, mastery of professional skills, and practical application of knowledge all have a positive impact on enhancing the employment competitiveness of business students. Improving the professional skills and practical application abilities of business talents in the digital field can effectively enhance their employment competitiveness.