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July 15, 2024Media Ekonomi dan ManajemenOpen Access

Customer Self-Congruity and Brand Image on Purchase Decision: The Role of Gender and Age as Control Variables

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EMEndy Gunanto MarsasiIslamic University of IndonesiaMRMohamad RizanState University of JakartaSBSarah BarqiahUniversity of Brawijaya

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Marsasi et al. (2024) studied this question.

synapsesocial.com/papers/68e60559b6db643587598bb5https://doi.org/10.56444/mem.v39i2.4541
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