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In the current digitally driven business environment, this paper delves deep into the strategic value and core position of Customer Relationship Management (CRM) in the field of digital marketing. It thoroughly explores the functional positioning and operational mechanisms of CRM in digital marketing, analyzes the role and impact of CRM in digital marketing, and reveals the importance of effective customer relationship management for companies to gain a competitive advantage in a digital environment. Furthermore, it discusses how to leverage artificial intelligence, big data, cloud computing, and other applications to support and optimize CRM implementation, and addresses potential challenges that companies may face in implementing CRM strategies. Additionally, it provides some strategic recommendations and future research directions.
Sheng Wang (Thu,) studied this question.