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Online payment interfaces play a critical role in modern economies, shaping consumer behavior and offering opportunities to enhance their efficacy and security. India has witnessed a significant rise in digital payment transactions, notably BHIM UPI recording 8.03 billion transactions amounting to ₹12.98 lakh crore in January 2023 alone. By December 2022, the country had logged approximately 9.19 billion digital transactions for the fiscal year 2022-231. This paper investigates the satisfaction levels of 400 respondents in Pune city regarding online payment platforms such as PhonePe, GooglePay, and Paytm, and presents actionable recommendations based on the study's findings.
Swati Santosh Jagtap (Wed,) studied this question.