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July 10, 2024Proceedings of Business and Economic StudiesOpen Access

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

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Abstract

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum, and utilizing the 4M management, 5W display, and 4P marketing theoretical models, this study explores effective strategies suitable for Sichuan sports museums in terms of functionality, display, and marketing.

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Cite This Study

Junxian Feng (2024) studied this question.

synapsesocial.com/papers/68e60ce0b6db64358759fed8 https://doi.org/10.26689/pbes.v7i3.7485

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