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July 8, 2024Spanish Journal of Marketing - ESICOpen Access

Enhancing the impact of literature reviews: guidelines for making meaningful contributions

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Authors

ARAllard C.R. van RielHasselt UniversityHSHannah SnyderBI Norwegian Business School

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Riel et al. (2024) studied this question.

synapsesocial.com/papers/68e6108bb6db6435875a38b0https://doi.org/10.1108/sjme-05-2024-0125
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