Study on the C-E translation strategies of publicity texts from the perspective of HC and LC cultures

High-context (HC) and low-context (LC) cultures are crucial in cross-cultural communication, and languages in different contexts follow distinct conversational rules, which directly impacts the translation and dissemination of publicity texts. As China has achieved significant milestones in its socialist modernization and continued to enhance its international influence, it has aroused growing attention in the world. Publicity texts, serving as key documents showcasing China's economic, cultural, and social filed, have become a primary way for the international community to learn about China. Therefore, accurate and effective translation of these texts contributes to shaping China's image in the global society and enhancing its international discourse power. From the perspective of HC and LC cultures, this article selects the C-E translation cases of the White Paper --A Global Community of Shared Future: China's Proposals and Actions to conduct a detailed analysis of how words and sentences influenced by HC and LC cultural factors are worked, aiming to provide reference and guidance for the translation practice of publicity texts.